Algorithm Media Limited

Privacy policy

How and why we collect data and covering your choices.


Algorithm Media Limited (“Algorithm Media”), is a media planning and buying agency and is a part of WPP-Scangroup, which is the umbrella for a network group of media planning and buying and related media and technology companies. Algorithm Media Limited is the legal entity responsible for the data that Algorithm Media collects.

This notice outlines how and why Algorithm Media collects and uses personal data specifically from visits to the Algorithm Media website: and any other related or affiliated sites, such as and

This notice also explains your rights as someone who may provide personal data to Algorithm Media through the Websites and how to exercise these rights. If you are an individual residing in the Nigeria or anywhere in Africa, you should be aware that our DPO can be contacted through

We respect the privacy of users on our website and recognize that when you choose to provide us with information about yourself, you trust us to act in a responsible manner with that information. This privacy policy contains important information about how we use your personal data, it is important that you read this privacy notice together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you to ensure you are fully aware of how and why we are using your data. This privacy notice supplements the other notices and is not intended to override them.


We collect information that enables us to identify your browser and device and tell us which pages within our Website you visit and on which pages you spend the most time. We do this by using the following:


Is a small alphanumeric text file that we automatically assign to visitors to our website. It is stored in your browser and allows us to identify your interaction with us. Sometimes a cookie resides on your device for just the single time you’re visiting our Website; this is called a session cookie. Sometimes a cookie remains on your device until you delete it or it expires automatically; this is called a persistent cookie. Both types of cookies are used on our Websites.

IP address:
Means Internet protocol address

Is a line of code that sits within our webpages and which we use to record that you have visited a particular page within our Websites.

If you don’t agree to us using cookies and the above information, you may prevent their use through your browser settings. By choosing not to accept cookies, certain Website features may not work as we have intended to use some or all of this information to improve your website experience by delivering content that you are likely to prefer on future visits. Our lawful basis for this type of processing is that we have a legitimate interest in understanding and improving your experience on our Website.