10 Years of Bold Ideas &
Limitless impact.
Algorithm Media marks a decade of driving innovation, creativity, and
measurable results across Africa’s marketing and media landscape.
10 Years of Bold Ideas &
Limitless impact.
Algorithm Media marks a decade of driving innovation, creativity, and
measurable results across Africa’s marketing and media landscape.
About the Celebration
ALGORITHM MEDIA CLOCKS 10
Algorithm Media, a leading force in Nigeria’s media and advertising space, marks its 10th anniversary a decade of innovation, growth, and industry impact. Founded by industry veteran Seni Adetu and affiliated with global media powerhouse GroupM/WPP, the agency has built a reputation for delivering data-driven, consumer-centric media solutions that merge global expertise with local insight. Over the years, Algorithm Media has expanded its footprint across digital, strategy, and analytics, earning recognition such as Outstanding Media Agency of the Decade at the 2025 EDGE Awards. This milestone not only celebrates ten years of excellence but reaffirms the agency’s vision of shaping the future of media in Nigeria through integrity, innovation, and partnership.
Our Journey Through The Years
10 Years of Groundbreaking milestones
2016
The Beginning
Algorithm Media was founded with a vision to revolutionize the media landscape.
2018
Team Expansion
Grew to 50+ talented professionals across multiple departments.
2020
Adapt & Thrive
Through COVID, we pivoted fast, driving digital growth and keeping brands connected.
2023
Clientele Expansion
We gained more top-tier brands, and our impact expanded across industries.
2025
Industry Award
Algorithm Media won the Outstanding Media Agency of the Decade at the 2025 EDGE Awards,
2026
A Decade Strong
We are a decade strong! And we are just getting started!
Our Journey Through The Years
10 Years of Groundbreaking milestones
2016
The Beginning
Algorithm Media was founded with a vision to revolutionize the media landscape.
2018
Team Expansion
Grew to 50+ talented professionals across multiple departments.
2020
Adapt & Thrive
Through COVID, we pivoted fast, driving digital growth and keeping brands connected.
2023
Clientele Expansion
We gained more top-tier brands, and our impact expanded across industries.
2025
Industry Award
Algorithm Media won the Outstanding Media Agency of the Decade at the 2025 EDGE Awards,
2026
A Decade Strong
We are a decade strong! And we are just getting started!
Algorithm Media Marks a Decade of Innovation, Growth and Impact in Nigeria’s Media Landscape
Algorithm Media, one of Nigeria’s leading media planning and buying agencies under the global WPP/GroupM network, is celebrating a monumental milestone: 10 years in business. The anniversary is not just a marker of longevity, but a celebration of strategic growth, transformation, and influence in the media and advertising industry since the agency began its journey in the mid-2010s.
Origins and Growth
Founded and led by industry veteran Seni Adetu, Algorithm Media established itself as a media specialist with a clear mission to deliver data-driven, consumer-centric media solutions in Nigeria’s dynamic advertising space. The agency’s affiliation with global media giant GroupM/WPP finalized soon after its formation brought world-class media planning, buying, and analytics capabilities into the Nigerian market.
Over the past decade, Algorithm Media has carved out a reputation for excellence across all facets of media services from strategy and planning to digital media, audience analytics, and consultancy. Its proprietary research tool, Audience Origin, drives deep consumer insights and has become foundational to how the agency crafts campaigns that resonate locally while leveraging global best practices.
Achievements and Industry Recognition
A major highlight of its first decade comes from recent industry accolades: the agency was named Outstanding Media Agency of the Decade at the 2025 EDGE Awards, a testament to its sustained impact, leadership in innovation, and strategic excellence in media execution. This recognition underscores how Algorithm Media has helped shape the media ecosystem in Nigeria and beyond.
Leadership and Vision
At the helm of Algorithm Media, Seni Adetu a seasoned marketer with decades of experience across blue-chip brands has provided a guiding vision centered on integrity, innovation, and strategic foresight. Under his leadership, the agency has balanced global influence with deep local understanding, partnering with both multinational corporations and indigenous brands to elevate their media performance.
Why This Anniversary Matters
This 10-year celebration marks more than a numerical milestone, it reflects:
- Sustained excellence: surviving and thriving through economic changes and evolving media ecosystems.
- Industry influence: contributing to Nigeria’s media planning and advertising standards.
- Global-local integration: blending global media capability with local market insight.
- Recognition and reputation: earning award recognition and trust from major clients and partners.
As Algorithm Media commemorates this anniversary, it stands not just as a successful agency, but as a beacon of innovation and partnership proof that local expertise, backed by global networks and human-centred strategy, can create lasting value in Nigeria’s creative economy.
Event details
Date
Friday, 30th January, 2026
Time
4:00PM Prompt
Dress Code
White on Denim Glam
