about us

In partnership with WPP, Algorithm Media was launched in the Nigerian market in 2016. In 2018, Algorithm Media undertook the next step and launched Mindshare and MediaCom as its media agency brands into the Nigerian market.

Algorithm Media is a 360° specialist media communications and advertising agency. We have attracted the best talent from within and outside Nigeria and complemented this with best practices and strategies to connect brands with their audience.By this, we help them achieve their business goals & gain a competitive advantage in their industry.

GroupM, the global powerhouse ensures that we deliver an unparalleled advantage to our Clients in the market by bringing together the best of a global and regional trading advantage and a systems-driven agency underpinned at its heart by data and people that are passionate and deeply rooted in the insights that drive the local market. This, we firmly believe, is an unbeatable combination.

Algorithm Media’s ‘sister company’, Ogilvy Nigeria offers a wide array of WPP offerings which include: Advertising, Brand strategy development and localization, Below-The-Line activations, Digital service and PR&Creative development.

  • Ogilvy Nigeria - Creative Advertising Agency
  • MediaCom - Marketing and advertising company in Nigeria
  • Mindshare - Global Media and marketing services agency in Nigeria
  • Wavemaker is the second largest media agency network in the world
  • GroupM is the world's leading media investment company responsible for more than $63B in annual media investment through agencies


It has come to our knowledge that some unscrupulous and criminally minded persons have been using the name of WPP to defraud unsuspecting members of the public by creating fake WPP websites and sometimes presenting themselves as affiliated to our country representatives/agents of WPP in Nigeria

Let us state categorically that WPP has no relationship of any sort with the fake websites and their promoters. First Primus WA consisting of (Algorithm Media Limited and Ogilvy Nigeria) remains the only accredited representatives, affiliates and trading partners of WPP in Nigeria and with physical presence at our office in Victoria Island, Lagos which address can be sourced from the Algorithm Media Limited official website and where still in doubt you are advised to confirm by a visit.

Members of the public are hereby warned accordingly as neither WPP nor First Primus West Africa Limited will assume responsibility in the case of any person(s) falling prey to the machinations of these scammers. We are a Media and Advertising Agency and do not collect money from individuals for investment purposes. Please beware.