AboutAlgorithm Media


To be the most admired and preferred media buying and planning partner in Nigeria, setting new standard of excellence and effectiveness in the industry.


Our mission is to foster strong and consumer-centric partnerships with our client, aligning our strategies with their objectives to deliver exceptional results

Our services

Audience Data Analysis
We leverage industry-standard tools to profile audiences and analyze their media habits. This ensures that your campaign is executed on the right media channels, reaching the most receptive audience for maximum impact.
Digital Marketing
In a digitally driven world, we offer full-service internet marketing solutions. From search and display advertising to programmatic, mobile, SMS, and email marketing, we connect your brand's value proposition with consumer needs. Our digital strategies are precise, connecting your brand's story to your target audience.
Media Buying & Control
Our exceptional media buying execution strategy optimizes your media mix for cost-efficiency. With strong relationships and rigorous campaign monitoring, we ensure that your return on investment is maximized. We also negotiate the best deals in the industry for our esteemed clients.
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Media Strategy & Planning
Our approach begins with crafting the perfect media strategy tailored to your unique objectives. We delve deep into audience insights, utilizing technology-driven tools to forecast and plan media campaigns that resonate with precision. From pre-campaign research to post-campaign evaluation, our strategies are data-backed and results-oriented.
Media Consultancy
Our deep expertise in media, advertising, integrated marketing, and communication allows us to be your problem-solving partner. We provide practical solutions to complex business challenges, from conceptualization to seamless implementation. With a keen eye on the ever-changing media landscape, we help you navigate it successfully.
TV & Radio Content Partnerships
We carefully select the most effective media outlets to deliver your message, enhancing your brand's reach and engagement. Our flexible approach ensures that your brand has a significant advantage by brokering the right deals for impactful content partnerships.
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Our Team

We're a powerhouse of creativity, innovation, and passion.
Seni Adetu

Seni Adetu

Chairman /Group CEO

Seni Adetu, a former Managing Director/CEO Guinness Nigeria Plc has over 30 years of sound private sector experience garnered at the highest levels working with multinationals such as: John Holt Plc, Coca-Cola International and Diageo Plc in different countries within and outside Africa.
Prior to serving as MD/CEO Guinness Nigeria, he had been CEO Coca-Cola (English) West Africa, MD/CEO Guinness Ghana and Group MD/CEO East African Breweries Limited (Diageo East Africa). He is Chairman/Group CEO, First Primus W.A, Ogilvy Nigeria Limited and Algorithm Media Nigeria Limited – Nigeria’s foremost Marketing Communications companies. Adetu has served as an Independent Non-Executive Director at Fidelity Bank Plc, First Bank Holdings Plc and APT Pensions Limited.
Specialties: FMCG Commercial Management (Sales and Marketing), Business Strategy, Banking and General Management

Soji Olaogun - General Manager, MediaCom - A WPP Media & Advertising Agency in Nigeria

Soji Olaogun

MD, Wavemaker

Soji Olaogun has 19 years’ experience in Marketing Communications and Media Management across the Nigerian market spanning at every major category, including FMCG, Financial sector, Airlines, Alcoholic Beverage & Non-Alcoholic Beverage, Telcos and Oil & Gas amongst others.

His key strengths are analytic and strategic thinking, team building, and bridge building.


Kunal Jamuar

MD, MediaCom

Adenike Ajani

Adenike Ajani

Associate Director

AJANI has over 15 years of strategy and media operations management experience at various levels with mediaReachOMD, X-Media Group Limited & Algorithm Media Limited. She holds a B.Agric. in Agriculture from the University of Ilorin.

Ajani has at various times developed striking media strategies and implementation roadmaps for several multinationals in Nigeria and other West African countries.

Chris Nwaoguegbe

Chris Nwaoguegbe

Associate Director

Chris is a thoroughbred and seasoned Media specialist with Strong commercial and Entrepreneurial Focus; with over 20years working experience and 12years in Marketing communication and media strategy, Over a decade in Business Development, Brand and Partnership Management. 

Agency Snapshots
Projects Completed
Years Of Experience
Team Members
Growing Agency